![]() Track over time, because it’s a relative metric. Increased conversion is one of the strongest ROI arguments for better user experience and more user research. And a better user experience can affect everything from your conversion rates, time on site, and bounce rate. User Experience Advantagesīesides the SEO advantage, having a site in the native language is going to automatically result in a much better user experience. Never assume there is search volume in one language just because it worked in another. Never assume that there is search volume in one language simply because there was in another. ![]() ![]() We can’t stress enough how important it is to do keyword research before deciding on the languages you should invest time and money into. That is now something you could tackle. When it comes to other languages you will find a lot of search terms are simply easier to rank for. The domains you are competing against all have a low domain authority of under 40. And guess what? The difficulty is not hard to rank for. Now if you take the same term in Spanish, “estrategias de marketing,” we can see that it doesn’t have as much search volume, but still a lot at around 15,000 per month. If you are smart, you probably wouldn’t try to tackle this keyword. If you look at SERPs, you are instantly going against huge domains with high domain authority. In English, we look up the term “marketing strategies.” We can see that it has a volume of around 40,000 search per month. Here is an example with some keyword research. The English market is very saturated when it comes to content marketing and SERPs. The reason why should see more traffic is because the competition is typically a lot less in other languages. Kinsta saw an 18% boost in organic traffic from implementing a multilingual strategy. It’s easier said than done to launch a lot of languages at once. However, remember that the quality of translation is important too. The result? Within three weeks he saw a 47% increase in overall traffic! Neil Patel, a well-known SEO, ran an experiment on his website by translating his blog into a whopping 82 different languages. You could even do more languages if you want. We also try to be at that level with our SaaS tool support. Kinsta spoiled me so bad that I demand that level of service from every provider now. Take advantage of this awesome strategy to get more traffic and customers! And apart from the traffic increase, we’ve gained new customers from around the world that might not have found us otherwise. The great part of it is, the hard work of creating the content in English was already done. Not only that, but you can have it deliver your content to the native language from which the visitor has their browser set to.Īt Kinsta, we saw an 18% increase in overall organic traffic by translating our blog into 10 different languages. This means you will instantly have a lot more content in search engine result pages (SERPs). Google will crawl your website and start indexing your additional languages as separate content. Let’s say you have the content on your WordPress site translated into Spanish and German. One of the biggest advantages of having additional languages on your site is for SEO. There are a lot of advantages to having a WordPress multilingual site, and depending upon the type of business you have it can be a great way to tap into an additional market. Google Analytics With Multiple Languages.Alternative WordPress Multilingual Plugins.Option 3 – WordPress Multilingual Setup – Custom.Option 2 – WordPress Multilingual Setup with Weglot (premium).Option 1 – WordPress Multilingual Setup with Polylang Plugin (free).Outsourcing WordPress Translation Services. ![]() ![]()
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